5 Examples Of Awesome PPC Ads:
Steal Their Strategy
Your customers are 50% more likely to purchase your products if they have arrived at your online store because of a Pay-Per-Click (PPC) advert. While the benefit of PPC to your business is enormous you can’t simply buy an ad and hope for the best.
There are few better ways of learning than taking lessons from the best. That’s why I’ve picked out 5 examples of awesome PPC ads that you can use to inspire your own. Read on, absorb their teachings, and then steal their strategy.
Recommended reading: How To Create A Google My Business Post
1. Sell the value of the brands sold by your business
Roughly 7% of the world’s population play guitar. Not only is the market for guitars enormous, the brand plays a huge part in making a users mind up on which instrument they want to buy – are you a Gibson or a Fender person?
Brand loyalty is not passed on to the distributors of guitars and this makes the way they advertise their business extremely important. New York company The Music Zoo understand this and use it to inform their PPC ad…
They do all they can to let their users know that whichever journey they wish to embark upon (buyer, or seller) the process will be quick, easy, and reliable. Not only that, they get in their brand references, demonstrating an appreciation for what their customers are really interested in.
What can you steal from The Music Zoo? Don’t be afraid of making the brands you sell (not the one that you are) the focus of your advertising, so long as that’s what your customers want.
2. Position your brand as a community of rebels
There are some enormous brands in the bourbon market:
- Makers Mark
- Evan Williams
- Jim Beam
In order to make your brand heard among such a crowded field, you need to give your customers a message that entices them away from your peers, one that positions your brand as a community of rebels…
Kentucky brand Rebel Yell know that they can’t match Jim Beam for reach. However, that’s not their angle. Their PPC advert is all about them espousing the value of their niche community and expanding it – they’re the anti-Jim Beam.
If that wasn’t enough, they also offer users the chance to win something if they choose to buy from their brand, in a two-pronged attack.
What can you steal from Rebel Yeah? If there are big hitters in your market don’t try and chase them down. Instead, set up your own race and encourage your rivals’ fans to run with your cooler, rebel, brand.
3. Make your PPC advert aspirational
People love to be different and your customers want to get what they asked for when punching in their search request. However, one of the most powerful tools for conversion that you sell to them is an idea, a dream even.
Impactbball.com has been in operation since 1997 and has been responsible for 130 NBA Draft picks since the end of the last decade. Impactbball knows the value that aspiring basketball players place on reaching the pinnacle of the sport and their PPC advert plays on this…
They sell their customers the career and use pros as a hook to reel their customers in – by choosing their brand you won’t just be buying a product, for now, you’ll be purchasing a future profession.
What can you steal from Impactbball’s PPC strategy? Don’t just tell your customers how your brand is going to answer an immediate question that they have; use aspirational marketing to demonstrate to them how buying your products represents a lifestyle choice for the better.
4. Give your customers an immediate offer they can’t refuse
Discounts can be a powerful weapon in your conversion arsenal; using offers inspires loyalty, drives engagement and can coax casual visitors into becoming paying customers. PPC advertising is no stranger to this.
San Francisco ecommerce brand SteezyCaps sell dad caps. Not only are they selling them, they’re offering you a discount for buying into their brand…
SteezyCaps use their PPC ad to give their potential customers an incentive to buy their products immediately. While they don’t give an end date in their ad, they follow up their discount offer by hitting their customers with a cut-off point once they click-through…
Offers can be particularly useful if you are a new brand starting out. If you’re an ecommerce brand who are new to the market then you should steal SteezyCaps’ PPC strategy and add a discount to your own ad.
5. Give your customers everything
Simplicity can be everything in advertising – why use a thousand words to sell the value of your product when 6 will do?
Newburyport, Massachusetts brand Joy of Socks take a simple approach with their PPC advert, they hone in on what their target market is searching for and then offer them everything that they could ever want…
What you can steal from Joy of Socks’ awesome PPC ad is that by keeping it simple and giving your customers everything they could desire, you give them no reason to pick any brand other than your own.
Advertising is essential to the success of any business and PPC is no exception to that rule. While you can’t just throw money at a PPC dispenser and expect it to translate into sky-high click-through and profit, incorporating some well-thought-out PPC ads into your strategy can pay you dividends.
So, steal the strategies employed by these 5 awesome PPC ads and use them to help your brand get more people to visit your site and buy your products.
Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she looks at how advertising can be used to help brands increase their reach and drive up their revenue.