When someone visits your website after clicking one of your ads, call tracking identifies and measures calls from your site. With call tracking, you know when that phone number was called, but that is about it.
Dynamic call tracking generates forwarding numbers that replace your business number on your site depending on the source of traffic. With dynamic call tracking, you can track phone calls back to specific ads, social media, keyword searches, and more. Specific to AdWords, dynamic call tracking allows you to see which specific keywords, ads, ad groups, and campaigns are leading to call conversions.
Dynamic call tracking shows true conversion performance and improves how your marketing drives sales from every channel. With the detailed analytics available you are able to lower your cost per acquisition by creating more effective marketing and AdWords campaigns. Use conversion tracking to help you see how effectively your call-only ads and ads with call extensions lead to phone calls.
This kind of conversion tracking tracks a call as a conversion when it lasts longer than a minimum length you set. This way, you can filter out shorter calls that probably don’t include sales or other valuable actions for your business.