Digital Marketing Awareness – Staying Behind to Get Ahead

As a business owner in my late 40s, I have recently found myself pondering a paradigm shift. This shift has evolved over the last decade as young 20-something entrepreneurs quickly forge their own successful paths with online startups. While the online economy is the world I play in, I rarely stop to consider how digital…

Optimizing Google My Business OMG

Optimizing Google My Business Profiles for Increased Traffic

One of the biggest hurdles for online and offline businesses is being found online by prospects ready to buy.  There is a wide-ranging assortment of digital marketing tactics to get you as much exposure as possible online.  As a business owner or marketer, you’ve heard over and over again about the importance of SEO, PPC,…

Your Voice for Marketing

I love the concept of the hit TV show, The Voice.  I have to confess that I don’t watch it, but I love the idea of contestants being judged by their voice alone, not by their appearance or body language.  Granted, this isn’t like real life.  In real life we are judged by the total package.  Appearances and first impressions do…

Conversion X Factors for ecommerce Businesses

It’s typically easier to double your conversions than it is to double your traffic.  Increasing conversions on your site is an interesting task, because unfortunately there are no absolutes.  What works for a local business is different from what works for an information-marketing site, which can be entirely different from an ecommerce site selling physical…