Digital Marketing Awareness – Staying Behind to Get Ahead

As a business owner in my late 40s, I have recently found myself pondering a paradigm shift. This shift has evolved over the last decade as young 20-something entrepreneurs quickly forge their own successful paths with online startups. While the online economy is the world I play in, I rarely stop to consider how digital…

What is the Google Local Knowledge Panel? See Latest Updates

Help Customers Find Your Business Online with these Updates from Google’s Local Knowledge Panel To make your business more visible and attractive in search, you want to take up as much real estate as possible on the first page of search engine results.  Have you seen how Google’s local knowledge panel gives a huge chunk…

OMG Small Business Social Media and Directory BP

Small Business Social Media and Directory Best Practices

Get the Online Marketing Giant Small Business Social Media and Directory Best Practices Guide Successfully managing and growing a small business is quite the juggling act.  With dozens of balls in the air, there are always a dozen necessary tasks that still require action.  You’re focused on sales and marketing one minute, and accounting and…

OMG Blog Google Update Micro-Moments

Google Update: Micro-Moments Explained

3 Steps to Using Mobile Micro-Moments to Engage Consumers Have you heard talk about these micro-moments?  If you haven’t been listening to the chatter around digital marketing, this may be new.  Follow and in-depth research study; Google has found these micro-moments to be critical in engaging consumers.  There are videos, blog posts, mini-websites, infographics, guides,…

Your Business’s Citations and Rankings

Citations are mentions of your business’s information (NAP) on other webpages. They are commonly listed as an entry found in large online directories. For example, business citations can appear on sites including yellowpages, superpages, Angie’s List and many more. Citations are a key component to Google and Bing’s ranking algorithms. They help increase the validity of your business…