Digital Marketing Awareness – Staying Behind to Get Ahead

As a business owner in my late 40s, I have recently found myself pondering a paradigm shift. This shift has evolved over the last decade as young 20-something entrepreneurs quickly forge their own successful paths with online startups. While the online economy is the world I play in, I rarely stop to consider how digital…

What is the Google Local Knowledge Panel? See Latest Updates

Help Customers Find Your Business Online with these Updates from Google’s Local Knowledge Panel To make your business more visible and attractive in search, you want to take up as much real estate as possible on the first page of search engine results.  Have you seen how Google’s local knowledge panel gives a huge chunk…

Optimizing Google My Business OMG

Optimizing Google My Business Profiles for Increased Traffic

One of the biggest hurdles for online and offline businesses is being found online by prospects ready to buy.  There is a wide-ranging assortment of digital marketing tactics to get you as much exposure as possible online.  As a business owner or marketer, you’ve heard over and over again about the importance of SEO, PPC,…