A Certified Google AdWords Specialist is a person recognized by Google as an expert in online advertising. They’ve passed multiple exams that assess product expertise and are qualified to help you grow your business on the web using Google AdWords.
To earn a Google AdWords Specialist certification, you must AdWords certification exams including the AdWords Fundamentals exam and one other exam in Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.
Certified Google AdWords Specialist who have passed these exams must recertify every 12 months to maintain their certification and have demonstrated expertise in:
- Value proposition of online advertising
- Campaign setup and management
Google AdWords Professionals Exams
|AdWords Fundamentals||Basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.|
|Search Advertising||Basic and advanced concepts, including best practices for creating, managing, measuring and optimizing search ad campaigns across the Search Network.|
|Display Advertising||Advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.|
|Mobile Advertising||Basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.|
|Video Advertising||Basic and advanced concepts, including best practices for creating, managing, measuring and optimizing video advertising campaigns across YouTube and the web.|
|Shopping Advertising||Basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.|