The Power of Display Ads and Retargeting
What do you do about those perfect prospects who aren’t actively searching for you yet?
Display advertising can be a brilliant source of leads or it can be a waste of time and money.
The key is to run very targeted and focused display ads.
Here is what we recommend:
- Facebook ads: If your customers are on Facebook (and they probably are), then we have some ninja tactics for driving leads and interaction with Facebook ads.
- Search Retargeting: How can you ensure that you are not wasting money showing your display ads to people who are not interested in what you sell? By using Search Retargeting. Search retargeting allows you to only show your display ads to people who have recently searched for one of your keywords in a major search engine. So if you want to run ads showing off your designer handbags, you can run ads only to people who have recently searched for some variation of “handbags.” Pretty cool stuff.
- Banner Retargeting: Anywhere from 80% to 99% of your site visitors will leave the site without contacting you in some way. How can you ensure they come back? Keep your brand and your products front and center with banner retargeting. Banner retargeting allows you to “follow” your site visitors around the web and show them relevant ads of your products and services. It’s a brilliant ninja way to stay top of mind and to market to interested prospects who haven’t converted yet.
