Link building is an SEO tactic focused on getting other websites to link to a page on your website. Search engines analyze links to discover how pages are related to each other. In-depth link analysis shows if other people find your site so useful or authoritative they have linked back to one of your web pages. While looking at the popularity of a website, search engines can also gauge trust, spam, and authority by link quality.
Link building has many benefits:
- Higher ranking in search with relevant inbound and outbound links
- Increased traffic and new visitors from links on another site
- More exposure and brand awareness from mentions and links from other websites
- Boost in search engine rankings when linked to from trusted authority sites
Organically earning links can be one the most challenging goals of SEO. Adding to its complexity, link building is also one of the most difficult activities to measure because search engines don’t share the precise metric they use to measure inbound links.
Simple, yet effective link building strategies include having business partners and customers link to your website, building a blog that encourages sharing, bookmarking, and referencing, and guest posting on other websites.