You can use remarketing to show ads to people who have visited your site or used your mobile app as they browse the internet or search for terms related to your business. This is a powerful tool for driving customers back to your website and increasing conversions. Remarketing lets you stay connected to a more engaged audience who has already visited your website.
There are specific and mandatory steps you will need to follow to set up remarketing for your AdWords account including:
- Pick a supported campaign such as Display Network campaigns or Search Network campaigns.
- Add a snippet of code AdWords will give you called a remarketing tag to all pages of your website.
- Define remarketing list rules for different sections of your website and use the dynamic remarketing tags to send custom parameters.
- Create remarketing campaigns using your remarketing lists